What is single sign-on (SSO) and what are its benefits?

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Did you know that single sign-on is the first line of defense against unauthorized access to your network? User access plays a critical role in cybersecurity. And that’s because vulnerabilities are the entry points for cyberattacks.

When you limit the number of login credentials users need to use your system, you leave cybercriminals with fewer opportunities to hack. So what is single sign-on and what are its benefits? You are about to find out.

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What is single sign-on (SSO)?

Single sign-on (SSO) is the ability to seamlessly log in with a set of credentials, usually a username and password, to access applications, websites, and networks for which you have legitimate permission.

Used on any browser or device, SSO lets you easily access different program applications without having to use multiple hard-to-remember usernames and passwords.

What are the benefits of single sign-on?

Single sign-on protects your business interests by eliminating the risks associated with using multiple login credentials, resulting in a simpler user experience.


Let’s look at a few benefits of using single sign-on.

1. Improve trusting relationships

SSO works on the basis of a relationship of trust established between the party that holds the identity information and the party that authenticates the information.

Personal information is a precious commodity. Protecting the personal information of your employees and customers is essential because it improves trust in the modern world of IT, where people use cloud-based devices to store the majority of data.

As such, your customers and employees are two of your most valuable assets because without them, you would not be able to achieve the desired model of success you have set for your business.

2. Create a productive work environment

Single sign-on reduces the time your co-workers spend logging in, especially when managing multiple passwords. And quick access leads to increased long-term productivity.

For example, during your work day, your employees will need access to a variety of applications, and they will need to spend time logging into each of these applications. In doing so, they have to spend more time trying to remember which password belongs to which app, as well as changing and resetting passwords when they forget one.

When you add up the time wasted logging in, you’ll understand that your team spends a significant amount of time daily retrieving or logging into apps at work. By taking advantage of the benefits of an SSO, you and your team can save a lot of productive time every day.

3. Strengthen cybersecurity

Since users have to remember a password for various programs, they are more likely to develop a very secure and hard-to-guess combination of passwords and usernames. Also, users won’t need to write down their login credentials to easily remember them when needed. Writing down their passwords could expose them to hackers.


Single sign-on benefits your business by following recommended online security procedures, reducing the likelihood that a user’s password can be stolen. This helps users mitigate security threats and prevent exposure of sensitive data.

4. Eliminate Password Fatigue

Users feel exhausted when they keep a long list of passwords for their different accounts, and this is called password fatigue.

When you implement single sign-on, your team members only need to remember one password to access all of your services, which is a significant advantage over traditional login procedures. It also makes it less likely for cybercriminals to commit a data breach, as they will have fewer password options to work with.

5. Prevent the use of Shadow IT

The concept of shadow IT is not new in the field of cybersecurity. It refers to the practice of using authorized tools and applications in the workplace. As cloud-based downloads become more widespread, the potential for danger also increases.

As an IT admin, you can use single sign-on to monitor the apps your staff uses in the workplace. Indeed, there is always a risk of identity theft, which you can mitigate through the use of an SSO.

6. Increase software adoption and customer retention

Online users have so much to access on the Internet, and they want to be able to do it easily. In today’s highly competitive marketplace, customers will always have another choice if yours is causing them too much trouble or confusion.

Adopting SSO increases your customer retention rate as more customers will be happy using your services due to the ease of use. The reverse is the case if you put them through a lot of hassle.

7. Reduce the likelihood of a hack

A combined multi-factor authentication, SSO is an excellent strategy to improve security and reduce the likelihood of hacking by external influences. Since hackers aren’t aware of unique login credentials, they won’t have anything to work with.

With good practices, SSO can help you significantly reduce the likelihood of a password-related hack. Your app users may be more likely to create strong, hard-to-guess passwords.

8. Increase employee job satisfaction

Employees are increasingly using apps at work to perform tasks, and each third-party service requires a unique username and password.

A large percentage of your employees need to switch between applications every hour. This places a heavy burden on your employees, especially your IT staff. On the other hand, employee productivity improves significantly with uninterrupted access to workstations.

9. Simplify username and password management

SSO streamlines the process of managing logins and passwords. It also reduces the workload on your IT team when you make changes to your systems. Instead of dealing with multiple login credentials, they only have one for each person.

Single sign-on is also very useful for employee onboarding and departure. For example, when a team member leaves, you can easily remove or revoke their access to your system.

Overcome cyberattacks with single sign-on

Single sign-on is a win for all parties using a network or web application because no one likes to enter their credentials every time. Users can directly access their work without compromising their security.

With single sign-on, you can protect your network from cyber threats and attacks by implementing an integrated SSO system. Not only does this relieve you and your team of the burden of having to remember multiple passwords, but it also reduces the number of calls to IT to resolve password security issues.

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