Founded in 2012 and based in the San Francisco Bay Area, Trōv began as a direct-to-consumer mobile insurance platform. Through the company’s proprietary app, users could purchase on-demand insurance for unique items; the app was previously available in the US, UK, and Australia. Trōv first launched its on-demand insurance policy in the United States in 2018 and it was initially made available to customers in Arizona.
Read more: Trōv launches on-demand insurance policy in the United States
But in 2019, Trōv shifted gears and turned to a business-to-business model, closing its consumer-facing operations. It then began offering on-demand insurance to companies such as Lloyds Banking Group, PSA, Suncorp, Waymo and Zerology.
Read more: Trov selected to provide on-demand insurance for electric ride-sharing company Zerology
Trōv recently launched its integrated insurance platform, public APIs and developer support tools, which allow insurers to easily distribute products in their current digital applications.
“Over the past few years, Trōv has redesigned many components of the insurance value chain. Travelers is the perfect company to leverage our experience and take our technology to the next level,” said Trōv Founder and CEO Scott Walchek. into this opportunity with enthusiasm.”
A statement indicates that the Trōv team and its integrated technology solutions will be integrated into the traveler’s personal insurance segment.
“This is another example of how we are investing to improve the experience for our customers, agents and partners,” said Michael Klein, president of life and health insurance at Travelers. technology and talented team will help accelerate our ongoing efforts to provide customers with customized solutions in the channel of their choice.”