The Sooke Area Chamber of Commerce is launching its Hidden Treasures campaign at the start of the new year, hoping residents will spend their money locally and support the more than 700 businesses in the area.
The January campaign will include advertisements, postcards mailed to every household in the area, and BC Ferries information cards.
The campaign is supported by a $ 40,000 grant from the Shop Local BC program.
Hidden Treasures follows the House’s Shop Sooke contest this fall, where people had to visit a minimum of 15 businesses in Sooke and enter their contest cards for a draw.
House Speaker Karen Mason said the Hidden Treasures campaign will bring the many stores and services directly to the homes of residents and visitors.
“Instead of driving by default to other communities for shopping, this campaign will encourage Sooke residents to consider shopping in Sooke first,” she said.
Mason said local purchases support and develop the local economy while benefiting the environment.
“The more people shop at Sooke, the more Sooke can benefit from creating jobs while reducing the number of cars on the road,” she said. “This includes searching online for premises instead of delving into Amazon by default. If Sooke residents want to shop at home, BetterBuySooke.ca is a great showcase for local businesses with an online presence.
The Shop Local BC initiative is supported by the federal government’s strategic business program, administered by the provincial Ministry of Innovation, Science and Industry, and delivered through the Chamber of Commerce of the British Columbia.