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Facebook Launches Fantasy Sports Offers In Partnership With Whistle Sports


Andrew Cohen

Facebook is entering the fantasy sports games space with the launch of a new daily sports prediction game called Pick & Play Sports, which is created in partnership with Whistle Sports. A leaderboard will rank users based on their correct predictions, which users can join public leagues or create private leagues with their friends.

“One-season fantasy leagues are usually a great way to socialize with friends you grew up with, friends from work or college, etc.” But everyday fantasy games aren’t so much about social, most of the time you don’t know who you’re playing against, ”says Rob Shaw, director of sports media and league partnerships at Facebook.

Facebook is also planning to launch MLB Home Run Picks, a home run prediction contest that will make its playoff debut. Another game, La Liga Winning Streak, will allow fans to choose a team they think will win for each match day throughout the La Liga season, but they cannot choose the same team twice.

“Our intention is not to attach payments to it. We want it to be free, wide and relaxed, ”adds Shaw.

Facebook also plans to make prediction games around TV shows and pop culture. The company is not currently planning to expand its fantasy games to Instagram.

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