Hollard Ghana and GEA team up to launch Asomdwee insurance policy for MSMEs


Hollard Ghana along with its subsidiaries Hollard Insurance and Hollard Life Assurance have partnered with the Ghana Enterprises Agency (GEA) to launch Asomdwee, a tailor-made insurance product for micro, small and medium enterprises (MSMEs) in Ghana aimed at insuring the security of their business.

The comprehensive product that loosely translates to “peace of mind” covers property, liability and life insurance for growing businesses. Asomdwee offers three tailor-made insurance packages namely bronze, silver and gold depending on the size and nature of the business with premiums as low as GHC 360, GHC 910 and GHS 2310 for such high coverage. than GHS 300,000.

Speaking at the launch ceremony at Hollard Ghana headquarters, the group’s CEO, Patience Akyianu, described the partnership as an industry first that exclusively serves MSMEs.

“In our quest to empower more people to create and secure a better future, we have partnered with the Ghana Enterprises Agency to offer a standard insurance product for MSMEs that will protect business owners, the good -be employees and their business assets against unexpected incidents. . The beauty of Asomdwee is that whatever package MSMEs choose, they get coverage; permanent total disability, serious illness, death, burglary, civil liability and fire and related risks at flexible premiums ”.

“To achieve a financially inclusive society, you need a system that supports different sizes of businesses. We are doing what we can to achieve this goal. Our collaboration with GEA is designed to address their unique risks. Thanks to Asomdwee, business leaders can get back on their feet, ”she added.

For her part, CEO of Ghana Enterprises Agency Ms Kosi Yankey-Ayeh said that the launch of Asomdwee is very timely and relevant as it underlines the importance of insurance and risk mitigation strategies.

“The world is changing and transforming at a rapid rate and COVID-19 has emerged to accelerate this transformation. The new dynamic requires the development of new strategies. Yes indeed, durable. Therefore, partnering with an insurance institution such as Hollard will contribute to the development of the world-class MSMEs that we aspire to see, those able to stand on their own feet in the event of an eventuality and throughout their business cycles ” .

“GEA and Hollard Insurance strive to break the sustainability of businesses with insurance products that enable all businesses, regardless of their portfolio size, to save money and invest in insurance products that will help them prepare for the future, ”she added.

Asomdwee is a simple product designed in easy to understand language with a transparent complaints process with no waiting period. It is currently available to all registered business owners in Ghana who are between the ages of 18 and 65.

Those interested can contact the following GEA representatives: Vanessa Asomea-Takyi-Ahafo, Bono & Bono East Regions; 0244977163; Greater Accra Regional Secretariat, Anthea Ohene, 0266419444; Eastern Regional Secretariat, Isaac Nimako, 0243178475; Central Regional Secretariat, Nora Fleischer-Djoleto, 0555253884.

About Hollard Ghana
The country’s preferred insurance group is Hollard Ghana, with its subsidiaries Hollard Insurance and Hollard Life Assurance. The group combines its in-depth local knowledge of the market, having previously operated in Ghana for 25 years as a metropolitan insurance company, with the world-class expertise of an international insurance brand in 18 countries around the world. With its feet firmly planted on Ghanaian soil but headquartered in South Africa, Hollard offers innovative insurance solutions tailored to the unique risks Ghanaians face. Hollard offers a variety of life and general insurance products including funerals, personal accidents, auto, business, travel, home and more; and reachable by the following means: 0501603967 (Hollard Insurance) and 0501533698 (Hollard Life). Beyond various national branches and Hollard 2U franchise stores, Ghanaians can find Hollard at Shell Fuel Station home stores, Melcom stores and online at www.hollard.com.gh and www.jumia.com.gh for all their insurance needs.

About the Ghana Enterprise Agency (GEA)
GEA is the main government agency under the Ministry of Trade and Industry, mandated to strengthen, grow and develop micro, small and medium enterprises (MSMEs) in Ghana. GEA has the largest footprint of any agency or organization in Ghana in its work with entrepreneurs and women-led MSME development. It is present in all 16 regions and operates in 185 districts of Ghana. For more information about GEA, please visit our website and other media pages https://gea.gov.gh/. Follow the Board of Directors on Twitter at @GEA_Ghana, Facebook and Instagram GEA Ghana.


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